TikTok
Upload short 15-30 second videos surrounding Mi Wadi products – skits, alternate uses other than squash, scenarios of a mi wadi. Encourage Irish TikTok (Miriam Mullins, Lauren Whelan, Ryan Mar) to promote the brand by including it in their videos (sponsored ad).
Revamp their current platform as current content is basic and lacking interest. Average likes currently 5-15 so increase of follower engagement essential.
abbie alwell journalist 