Social butterfly/influencer – increase popularity of product by promotion across multiple platforms (insta, twitter, facebook), give “cooler” and “trendier” image of product, contrasting from PG family vibe, promote accordingly to new up and coming audience of younger people.
Family guy – mi wadi a family drink, and will always be a family drink at heart – it has driven their success over the years. Although I would like to see the brand aimed at a younger audience such as Gen Z who would feed off the nostalgic element, I don’t believe it is necessary for the family image to be dropped entirely. There is family based advertisement as a convenience drink – inexpensive and sold at local stores for busy parents who don’t have time to look around and go with what they’re familiar with.
Listener – older generations who are familiar with the brand but wouldn’t interact as much with SM, would recognise the brand from shops or even have bought product themselves, busy families would be more interested in “getting stuff done” regarding purchasing, instead of liking commenting etc.