Social Media Practice

Business, Culture and Social Media

An ad that commonly appears across YouTube is JustEat, a popular takeaway service. I have noticed this ad appear in video form before a video. This ad usually includes eye-catching images, such as people sitting down together in front of a TV enjoying appealing food items and soft drinks, along with their catchy slogan “Did somebody say Just Eat?”

This ad is efficient to those who are living in a generation where it is hard to keep your focus on one thing – people tend to watch Tv while scrolling on their phones, and similarly want to be occuiped by food before sitting down to watch a video. As well as this, lenghty YouTube videos often include ads in between. This is perfect for the target audience of those who are perhaps sitting down to watch a longer video, e.g. a documentary, and want a quick and easy takeaway to accompany them. I engage with these ads by going back to them in my head every time im watching a YouTube video, as well as their slogan being stuck in my head.

Social Media Practice Uncategorized

User Generated Content Case Study

It Ends With Us is a romance novel written by Colleen Hoover. The reader follows the story of Lily Bloom and her suspicious lover Ryle Kincaid and we learn of her past, her broken home and her struggles in an abusive relationship. Although this novel was released in 2016, it’s popularity has recently circulated on the well-known video sharing app TikTok. With the app having the target audience of mainly teenagers, and Colleen Hoover’s novel being aimed at the same, the correlation between the two makes perfect sense. At time of writing, #ItEndsWithUs has 391.1M views on TikTok through so many users engaging in the craze of Hoover’s romance novel. Short video’s surrounding the book fall under many different types of videos. One video, with 568.3K likes, compares the book to a song by the overnight stardom Olivia Rodrigo. This benefits both the author and the artist to have associations with eachother, as both have a similar target audience of young people. Another trending video includes people reacting to quotes from the characters. This gains a sense of community in the TikTok comment section – people add their own favorites, react to others and like another’s comments. It is a major trend under #BookTok, in which users of the TikTok app post their favourite reads and is also a way for fellow readers to find their next book to get stuck into. The book being popular on this hashtag is beneficial, due to people now being extremely familiar with the cover, the title, the gist of the plot and the authors name.

Collaborative Project

Analysis of collaborative process, focus on challenges and benefits

paper on wall


Session one: In this session, my class became familiar with the film students, went through an explanation of collaboration, and just got a general feel for the next semester.

Session two: As a class we discussed the role of social media for collaboration, created a Padlet and wrote ideas regarding where we could go with our project, and voted on the most useful ideas.

Session three: The classes made a list of interactive single topic websites, in which I suggested AlexBuga. The tutor delegated teams, in which we put ourselves forward based on what we believed we would be good at. I put myself forward to be on the research team, meaning I would be doing the initial work for the project. I initially put myself forward to be on the marketing team too, but this was not pursued in the end due to timing.

Session four: We decided out theme and topic would be surrounding the role of social media in media production. We settled on how social media impacts production, commission and reception of media products. This would be done through a series of short videos. Our teams were finalized, and we were given Project Proposal forms to fill out.

Session five: The research team got to work. We created a padlet in order to fill in examples of media production. I was delegated by my team leader the task of finding examples of reality TV commissioning. We also wrote a brainstorm of our ideas and examples onto a whiteboard to get our brains working.

Session six: I continued on with my Padlet research. I finished commissioning research and moved onto production.

Session seven: I continued again with my Padlet, finished my production research and moved onto reception.

Session eight: I began to write part one of my script using my padlet research on social media commissioning. I was teamed up with a film student so they could focus on my visuals.

Session nine: I continued to part two of my script, finding examples of how fans pressured commissioning online.

Session ten: I finished part two of my script, and began to go back to my padlet to start part three.

Session eleven: I completed part three of my script and ensured I liked the flow of how it sounded when I read it out.

Session twelve: I went through my finalized script with my film partner and they discussed visuals with me they thought were suitable to go along with it for the series of short videos.

Session thirteen: I continued to review visuals with my partner while my teammates wrapped up their research scripts, in order to make sure we were both in agreement of what was being portrayed.

Session fourteen: As the main work of the research team had been completed, we discussed amongst ourselves article ideas for the site. I also wrote a short description of my script content for the website to include in the video.

Session fifteen: I spent the class researching different forms of Irish media, such as Irish cancelling stories, Irish productions that have embraced social media, and Irish influencers.

Session sixteen: I spent the session researching Irish shows that have been rejuvenated.

Session seventeen: I began to write an article surrounding Irish productions and media that embraced social media.

Session eighteen: I finalized my article and sent it to the website team for publication.

Session nineteen: I reviewed all of my work with my tutor to make sure it was all punctually correct and up to the standard I wanted it to be.

Session twenty: I helped find videos on YouTube regarding cancel culture to add to the website.

Session twenty-one: I was absent for this session.

Challenges and Benefits

A benefit of working in a team was although a lot of hard work was put in, I felt less stressed out regarding deadlines due to the workload being spaced out amongst everyone in the project. As a member of the research team, a lot of work was put onto us in the very beginning. However, once this was finished, the module became less intense and I enjoyed writing different articles for the website, which another team created. With everyone working together, using their own skills, a successful project was formed.

Another benefit of working with another class was being able to meet like-minded people, who also have a huge interest in a form of media production, while both classes had different strengths so our work all completed each others. At the same time, we all got along as people who all had the same goal by the end of this.

A challenge that was faced was a lack of communication and confusion. Due to Covid-19 circumstances, many people could not attend class in person. Therefore, this could easily lead to mix up’s with work delegations, my partner falling behind on my work or vice versa, or a class group failing to communicate effectively with the other. However, I feel this problem eased out over the first few weeks, as it was mainly just getting used to adjustments.

Another personal challenge was general nerves about meeting and working with a whole new group of people that I was not used to, and I was nervous having to show them rough drafts of work or work I wasn’t fully happy with. However, I quickly got used to collaboration, and this fear went away fairly fast.

If something could improve the collaborative process in the future, I would hope that students would be able to all attend in-person class to get the full experience and energy of working together.

If I had to make a suggestion to my tutor for next year, I would advise that he spoke to individuals to make sure them and their partner were pulling equal weight, as it can be awkward to point out that you feel you are putting in more effort than another.

Project Critique

Overall, I really enjoyed my time in the collaborative project. We as a class started off this project by throwing ideas out as a class onto a whiteboard, and down to the drive, unique skills and determination to produce a video series the collaboration classes made it happen. I delivered all of my roles to the best of my ability – I took time to research and review my work, while always being on time and even having time left over to contribute extra pieces to the website (e.g. articles). The project succeeded, as by working in teams we produced the end goal of a series of short videos, with level audio tones and appealing visuals. Working together in person on the few times we did enabled the most productive classes, which I feel worked best for this sort of module. However, there was disarray towards the end of the project due to our class being unable to locate where the film students left video clips.

Collaborative Project

Collaborative 1

people using laptop

How can social media be used to expand the audience and reach of a collaborative project?

  • Use of relevant hashtags, such as ones that relate to your project, to increase your reach to target audience
  • Asking friends to share or repost your work
  • Pages created dedicated to project
  • Create advertisements

How can social media be used as a platform for developing a collaborative porject?

  • Connect with interviewee’s through social media accounts
  • Contact eachother e.g. Whatsapp group
  • Accounts come together for project
  • make project together eg google doc
Collaborative Project

Project Type Case Study

person writing on white paper

Alex Buga

Alex Buga is an interactive multimedia website that almost covers all parts of the Romanian designers work, such as personal photos, website design works, favorite songs, journals and blogs.

The website’s layout is slightly unusual – his homepage includes random scattered images, that lead to links to his work you can click on when mouse is hovered over. At the top of the page, his work is divided into sections, that feel conversational and relaxed, making the user want to explore. (E.g., “making stuff”, “awesome”.) The user can click freely on different sections to check out any information they wish.


HiFly is a leading airline, who’s multimedia website contributes to them standing out from the crowd. Their homepage is simple – a plane animation giving the option to explore the fleet fills the centre of the page. To the right, a section including content such as their services, sustainability and media centre is easy to access. This simple yet effective layout makes organizing flying, something that causes stress to many, easy and straightforward.

The multimedia website includes aircraft models, introduction videos, and small animations make it a pleasant website to visit.



Roles and Responsibilities

white printer paper beside silver laptop computer

Roles in team: Research and Marketing/distribution

For the research team, I see this as finding all relevant facts through different resources, such as different websites, books and even people. I would use my research skills I have acquired through the last year of my course. This involves looking deeply into necessary requirements of my project. During year one, I researched through websites, books and interviewees to gain all relevant knowledge for different tasks, mainly in writing articles.

For when I had initially put myself forward for the Marketing/Distribution team, I would see this task as promoting and projecting my project, perhaps through outlets, such as social media. Social media’s include my journalism based twitter, my personal Instagram and Facebook. Catchy phrases and designs could be used to design pieces relevant to my work. Marketing and distribution is important regarding networking for your work, as it makes people of relevance aware of what you want to produce.

At the end, if my team produced a well rounded piece of work, with all required targets reached that we enjoyed to make in the process, I would feel we as a team have been successful in our efforts .


Blog Task

Positives of comment sections:

  1. Gives a raw and honest view of the general public regarding news stories, without the “filter” of the media
  2. Validates the reader’s opinion for them if they did not feel validated already. Strength in numbers makes their opinion feel more powerful.
  3. A chance to engage with those who feel similar to you about certain subjects, or learn the opposing view of others.

Negatives of comment sections:

  1. Encourages internet trolling, which can be harmful to the victim’s mental health.
  2. Can be biased – people may base their opinions off of what others feel.
  3. May lead to disputes if the person is passionate about how they feel

Do the audience have the right to comment on pieces of journalism?
Do comments change what and how journalists write?

Yes. Without the public, there would be no journalism.

Some journalists, if not entirely confident in their work, may feel upset and disheartened by negative comments. As well as this, they may feel nervous to work on a story if they have previously seen comments from another source receiving hate.


blog task

YouTube has had a positive impact on journalism, particularly in the sense of citizen journalism. With a platform like this, it is easy for an aspiring journalist to sit down and produce content that suits them and their style. An example of this is Eleanor Neale, a true crime content producer, who uploads herself speaking on these cases from her bedroom based on her subscribers requests.

As well as this, many people prefer the alternative of watching/listening to a news story as opposed to reading about it. YouTube is a solid platform for this, as many news channels upload their content onto it afterwards. An example of this is CNN, who post their highlights onto the platform. Their account is verified, making it reliable for the media consumer.

While the opportunity for citizen journalists is great, this of course comes with its risks. Fake news is easily spread by YouTube, and many times can appear believable. This is due to being able to see the journalist’s facial expressions, reading their body movements and hearing their tone of voice, and can lead to potentially dangerous situations.

YouTube comment sections can turn negative very quickly. This can be disheartening for journalists, and many channels keep their comment sections off for this reason.

YouTube has impacted the public discourse in the sense that many of us are now oversaturated and desensitized to disturbing content. As the platform is mostly free reign until it is reported to a moderator, many people stumble across content that is gruesome (e.g. Bolivia University Accident, where 7 students fell through their schools railing.)

Source: Video shows moment balcony collapses at Bolivia university, killing seven students | The Independent

journalism and society

Blog Task

Discuss the professional, social, and practical contexts of journalism, through historical and contemporary precedents.

Discuss the development of online video journalism.

In 1994, The Daily Telegraph became the first news provider to go digital. In 1998, the Drudge Report released the first big scoop online with a story on Monica Lewinsky. In 1999, a software called Blogger was released by Pyra Labs. This encouraged an increase digital citizen journalism.

Source:  41 key moments in the history of online journalism {now 45} – have I missed any? | Online Journalism Blog

What impact did it have on traditional providers?​

Did they change?​

Traditional journalism took a hit when news apps for smartphones and tablets were introduced. Many news sources were now free at the click of a button. As well as this, news became quicker to release into the public, as separate blog posts could be made, as opposed to having to publish a full news paper.

Source: Advantages of online news services – The Information Age (

Who are the main providers of online journalism?​

Why are they top of the pile?​

1 News Corp. 2 The New York Times Company 3 Tribune Media Co. 4 Daily Mail and General Trust plc 5 E. W. Scripps 6 Gannett Co. Inc. 7 Daily Journal Corporation 8 A. H. Belo Corporation 9 The McClatchy Company

 Source: World’s 10 most powerful news outlets – Mental Daily


Journalism and Society P7, P8 and M4

See the source image

Ethics and Censorship

Unethical Journalism:

New York Times apologizes for ‘insensitive’ language in Berkeley article – The Irish Times

The New York Times broke the code of ethics in a report written 24 hours after the Berkeley balcony collapse tragedy, where a group of Irish teenagers lost their lives. In the article, offense to the families was caused due to the victims being described as “not just a source of aspiration, but also a source of embarrassment for Ireland”. This language came across as victim blaming, and was incredibly harmful during such a sensitive time.

Gareth Thomas: Journalist ‘told rugby player’s parents of HIV’ – BBC

The former rugby player’s privacy was invaded when the press got word of his HIV diagnosis. He had not discussed this matter with his family privately, and therefore was pressured into speaking about it. The journalist’s involved were incredibly unethical in the sense that they had no respect for his wishes regarding not making the matter public.

Ethical Journalism

Syria war: Tens of thousands of detainees still missing, UN says – BBC

The article follows the horrors of the huge number of those who have disappeared during 10 years of civil war in Syria. The journalist who wrote the article is ethical throughout the piece. This is due to them speaking respectfully upon those missing, acknowledging the war victims “unimaginable suffering” (which shows they are human, not just statistics), and protecting the identities of those who were brave enough to speak out by referring to them as “former detainee’s”.

Bobby Sands began his hunger strike 40 years ago today. What is its legacy? – The Irish Times

This article pays tribute to prisoner Bobby Sands in how he embarked on a hunger strike in protest of the British Government in order to end criminalization. The journalist who wrote the article remained ethical in the sense that they remained totally unbiased in their views of Sands. No opinion of what he did and stood for is mentioned (as this may differ for certain people), and the article is completely factual.