Key Concepts of Social Media

1- Consistently produce on-brand content that appeals to target audience. As a businesses, it is key to consistently create content that appeals to their consumers in order to keep their interest and to reel in new customers. It must be fresh, informative to their audience and appealing. This is in order to keep the brand […]

Mi Wadi Media Campaign

Strength one: A strength of my social media campaign is how the brand is well-known to an Irish household. As MiWadi has already established themselves over the years outside of social media, the name and brand itself is not something that needs to be put out there through social media presence alone. The household favorite […]

News and Editorial

What is news? News is defined by information that was not previously known to the person, or audience, that is being told of it. News is commonly spread through multimedia platforms, such as radio, television and print articles. News is a crucial form of communication that keeps the public in the loop of the current […]

Magazine and Features Production

RTE News2day begins with fun, upbeat music as the introduction rolls, making it evident from the start that this particular show is aimed at a younger audience (children). The screen and title are full of bright colors. The presenter is dressed in casual clothing (dungarees), and greets the camera with a grin – unusual for […]

Content Management Tools

Woorise – Instagram Giveaways & Contests Helps form giveaways, contests and competitions. This tool gathers entries and encourages those interacting to engage with you. Landing Pages Make aesthetically pleasing landing pages without a professional developer, which is costly. Forms Build strong online forms that you can use to collect data, sign ups, subscribers, do calculations […]

social media user types

Social butterfly/influencer – increase popularity of product by promotion across multiple platforms (insta, twitter, facebook), give “cooler” and “trendier” image of product, contrasting from PG family vibe, promote accordingly to new up and coming audience of younger people. Family guy – mi wadi a family drink, and will always be a family drink at heart […]

Brand Awareness and Customer Engagement: Gaming

Pewdiepie – Swedish 32 year old gaming influencer who rose to fame on YT 77M+ YT subs 20.2M+ insta followers 16.5M+ Twitter followers A popular YT streamer, his channel has grown into the most-viewed channel on all of YouTube, and has gained 19 billion views at time of writing. His fans see him as a valued […]

M2 Platforms

TikTok Upload short 15-30 second videos surrounding Mi Wadi products – skits, alternate uses other than squash, scenarios of a mi wadi. Encourage Irish TikTok (Miriam Mullins, Lauren Whelan, Ryan Mar) to promote the brand by including it in their videos (sponsored ad). Instagram Revamp their current platform as current content is basic and lacking […]

Business, Brand, Creator

Irish Tiktokers: Miriam Mullins Kneevo Shauna Davitt Irish Influencers: Charlene Murphy and Ellie Kelly (Hold My Drink podcast – relatively new) Irish Brands: Radio Stations FM104, Spin1038 Gym + Coffee Ryanair Guiness/Jameson/Baileys Mi Wadi


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